Flow analysis for high-stakes events and experiences

Most experience failures aren't creative. They're flow failures... diagnosed too late.

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Receiving insight on experiential flow, behaviour friction, and risk diagnosis.

"You wouldn't put a race car on the starting line without performance checks.
So why launch an experience without understanding its flow?"

Every experience creates flow.Crowds move. Timing overlaps. Pressure builds.And when people, space, and time collide in the wrong way, failure doesn’t announce itself until guests are already inside.Flow Analysis exists for one reason:The risk of undiagnosed flow failure is higher than the cost of finding it early.

I diagnose flow failures in high-stakes experiences before they go live by translating static approvals into dynamic reality.

Understand where flow risks exist before deciding what you need.

Approved Doesn't Mean It Will Work.

Most high-stakes experiences are beautifully designed.The layouts are polished.
The schedule is tight.
The capacity is approved.On paper, everything looks fine.But live experiences don’t fail on paper. They fail when:- 400 guests arrive at once.- A schedule overruns by 15 minutes.- A room fills faster than expected.- A VIP pause blocks circulation.- Weather changes behaviour.- Multiple pressures collide at the same time.By the time this happens, it’s too late.Not because the design was bad.But because nobody stress-tested what happens when people, space, and time collide under pressure.Flow problems are rarely obvious.They sit in the blind spot between:- Approved layout- Approved capacity- Approved scheduleEverything individually looks fine.It’s the interaction that breaks.Flow Analysis exists to answer one question clearly:Will this actually work when it goes live?And if not, where will it break, when will it break, and under what conditions.The only choice is simple:
Diagnose it before approval, or discover it live.

Experience across projects for brands including

Hi, I’m Franck.I work at the intersection of physical experience design and behavioural analysis, helping teams understand how people actually move through experiences before they’re built.Most experiential projects rely on mood boards, renders, and floor plans to predict success. Very few examine how space, time, and movement interact when people are present.Flow Analysis exists to make that invisible behaviour visible early enough to change decisions.My work sits between concept and execution.
It focuses on feasibility, risk, and behavioural reality - not just what looks good on paper, but what holds up under real movement, real numbers, and real time.This isn’t theory or guesswork.
It’s a clear, practical assessment of how an experience will perform when it meets reality.

What is Flow

Inside most teams, flow is already being partially considered - just never as a whole.Designers think spatially.
They focus on layout, adjacency, sightlines.
Time is assumed to “work itself out.”Producers and operations think temporally.
They focus on schedules, running orders, call times.
Space is assumed to “handle it.”Health & Safety think conditionally.
They test worst-case scenarios.
They focus on safety, not experience quality.Each discipline is competent.
Each view is incomplete.Then a simple question arises:“Will this actually work?”The answer doesn’t live in any one of those domains.It lives at the intersection.That intersection is Flow.
Because flow doesn’t belong to a single discipline.Flow is not layout.
Layouts describe where things are, not how people behave within them.Flow is not circulation.
Arrows show direction, not pressure.Flow is not capacity.
Numbers describe limits, not comfort.Flow is not scheduling.
Timelines describe intent, not lived experience.Flow sits between people, space and time.It’s where layout meets duration.
Where capacity meets pacing.
Where movement meets pressure.
Where intention meets reality.It’s assumed, approximated, or addressed too late.Flow is how spatial constraints and time demands interact under real human behaviour.That interaction is where experiences succeed or fail.And it is rarely explicitly analysed.

What is Flow Analysis

Here's the thing about most event plans:They get approved.But they don't get stress-tested.
You have your layout signed off. Schedule confirmed. Capacity calculated. Everyone's happy.
And then it fails anyway.
Why?
Because approval isn't the same as diagnosis.
Flow Analysis is an independent stress test of your approved event layout.It examines what actually happens when people move, space constraints, and time are compressed all at the same time.Flow failures don't show up on your floor plan. They show up when your plan meets reality.What Flow Analysis Actually DoesIt answers three questions you need answered before you go live:1. Where does it break?
We identify the specific locations where movement will stall, compress, or conflict.
2. When does it break?
We pinpoint the exact moment in your schedule when pressure peaks.
3. Under what conditions does it break?Arrival surges. Overlapping transitions. Delayed programming. Weather. VIP movements. Staffing constraints.Not hypotheticals. Realistic trigger conditions that could actually happen.Why This Matters
High-stakes experiences operate under pressure.Brand launches. Premieres. Festivals. Corporate activations. Investor events. Global summits.When 300, 800, or 5,000 people move at once, space and timing matter.
Small misalignments create cascading problems:- Drop-off gridlock
- Backlogged entry
- Bar congestion
- Security bottlenecks
- VIP exposure issues
- Density discomfort
- Programme delaysMost teams only discover these live.
Flow Analysis reveals them beforehand.What I Need to Run an AnalysisFlow is created by three variables colliding:People – Attendance numbers, audience types, behaviour patterns
Space – A floor plan in any format
Time – An event schedule or running order.That's it.No lengthy onboarding. No workshops required to start.What You ReceiveA structured diagnostic that highlights:- Ranked flow risks
- Clear trigger conditions
- Early warning signs
- Knock-on effects
- Mitigation considerationsDelivered via an interactive hub that updates as your layout evolves.You don't get theory.
You get clarity.What Flow Analysis Is NotIt's not crowd control.
It's not security planning.
It's not design services.
It's not production management.
It's independent diagnostic work.Think of it like a circuit board stress-test before you run power through it.When It's Used Most oftenJust before presentation
Just before approval
During late-stage refinements
Before live build and H&S sign-offThe closer you are to going live, the more valuable it becomes.The Core PrincipleA plan can look perfect.
But when people, space, and time collide - flow decides the experience.Flow Analysis ensures your experience works under pressure.

Your experience can be beautifully designed -
and still fail on flow.

Because flow doesn't fail at capacity.
It fails earlier, when people start adapting.Queues drift. Entrances compress.
Transitions choke. Pressure builds quietly.

Built from real-world failures across live events, activations, exhibitions, and venues.

What is the Flow Readiness Checklist?

The Flow Readiness Checklist is a short diagnostic that reveals where your experience is structurally vulnerable before anyone arrives.It doesn’t judge creativity.
It doesn’t replace compliance.
It exposes movement risk — early.You’ll see where:-Pressure will accumulate-Behaviour will change-Timing will amplify problems-“We’ll fix it on site” becomes expensive

The real risk isn’t doing it wrong.
It’s doing nothing.

What you’ll see after 3 minutes

✔ A Flow Readiness Score
✔ Where your system is fragile
✔ Which criteria are creating hidden pressure
✔ Clear next steps based on your situation

3-min Flow Audit

Discover your flow clarity baselineA fast diagnostic that reveals how clearly your current layouts, running orders, and visuals communicate flow.

Venue FlowScan

A flow report on your venue - before you design anything.This diagnostic breaks down how three essential movement systems perform within your space: Navigation, Capacity, and Behaviour Flow.The result: a premium, data-driven flow document for your chosen venue.

XP FlowScan

See the hidden flow inside your experience.Upload a simple PDF, sketch, or short brief.Get a flow scan that exposes early behaviour patterns, potential pinch points, dead zones, and untapped opportunities for flow.
Perfect for early-stage experience design.

Flow Analysis

Your project’s movement system - fully decoded.The most complete flow diagnostic.Using your layouts and schedule, this analysis reveals:
• how guests truly move
• where timings drift
• where the friction lives
• where the opportunities are
This is the precursor to a Flowplan.If you need clarity before design, production, or layout approval - this delivers it.

3-min Flow Audit

A rapid Flow Readiness check for your current process – no floorplans, no documents, just honest answers about how you work today.

What this audit actually does

The 3-min Flow Audit is a short questionnaire that reveals how clearly your projects communicate space, time, and movement.Instead of asking for drawings or long documents, it looks at how you currently plan and illustrate flow.

What you get back

A personalised FlowScore across Clarity, Alignment, and CommunicationA short narrative highlighting your current strengths1–2 focused suggestions on where flow could be simplified or upgradedAn invitation (optional) to explore a deeper Flow Analysis if it makes sense.

How it works (3 steps)

Answer a handful of multiple-choice questions (about 3 minutes).I translate your answers into a FlowScore and readiness profile.You receive a PDF report in your inbox you can share with your team.

XP FlowScore

A fast, lightweight diagnostic that stress-tests your idea before you lock in design or build.

What it is

The FlowScan is a pre-analysis that looks at your narrative, zones, and intended guest journey using a simple plan or sketch and a short brief.
It won’t replace full H&S consultancy – but it will highlight where flow may break, bottleneck, or confuse people before time and budget get committed.

What you provide

A basic floorplan or layout (JPEG, PDF, or simple sketch)A short written brief: purpose, audience, expected volume, key momentsAny fixed constraints (must-see zones, VIP areas, entry/exit rules, etc.)

What you get back

A FlowDiagnosis summary: where the story flows, where it fragmentsEarly indicators of Queue, Navigation, Engagement, and Capacity pressure points2–3 clear options on how the flow could be simplified or reshapedA PDF you can attach to internal decks or client conversations

How it works (3 steps)

You complete a short form and upload your basic layout.I run your brief through my FlowAnalysis tool.Within a couple of days, you receive a Concept MRI report with recommendations and options.

Venue FlowScore

A light-touch FlowScore for your venue - so you can show how guest-ready your venue really is.

What it is

A venue-focused version of the FlowDiagnosis.
Using your venue floorplan and a few key parameters (capacity, use cases, constraints), I generate a short report that scores how well your space supports Queue, Navigation, Capacity, Service, and Accessibility.

What you provide

A floorplan (DWG/PDF/JPEG all work)Typical or target capacityKey operational patterns (entry points, staff posts, peak times, etc.)Any known constraints (noise limits, stair issues, lift restrictions, etc.)

What you get back

A Venue FlowScore you can quote in decks and sales conversationsA one-page Flow Map overview (how guests typically move through the space)3–5 specific recommendations to improve safety, comfort, and clarityA PDF you can share with agencies, H&S partners, or internal teams

How it works (3 steps)

You complete a guided form and upload your plan.I run your space through my FlowReport engine + venue ruleset.You receive a concise but practical Healthcheck report, ready to share.

Flow Analysis - Full Flow Report

Your project’s movement system, fully decoded - blending narrative, capacity, safety and operations into one clear document.

What it is

The Full Flow Analysis is a complete FlowReport built from scaled floorplans, RFP/brief, and project constraints.
It combines custom FlowGraph system, FlowCodes, and experience in experiential design to give you a document that sits between creative, production, and health & safety – and speaks the language of all three.

What you provide

A floorplan (DWG/PDF/JPEG all work)The project brief / RFP and key objectivesExpected volumes, wave patterns, and any fixed schedule or capacity rulesKnown constraints (stairs, lifts, evacuation routes, staffing plan, etc.)

What you get back

A multi-page FlowReport PDF including:Narrative analysis of the guest journeyZone-by-zone capacity & comfort indicatorsIdentified pinch points, queue risks, and mitigation optionsRecommended FlowCodes mix (Queue, Navigation, Engagement, Timing, Capacity, Service, Accessibility)Clear bullet-point actions for design + production + safetyA document you can send to H&S advisors as a starting point – not an afterthought

How it works (3 steps)

We start with a detailed intake form.You share your plans, brief and constraints.I build your FlowGraph, run the analysis, and craft the FlowReport.Understand what to change, keep, or stress-test further.

If you’re not sure which step is right, start with the 3-Minute Flow Readiness Checklist or send me a note. I’ll point you toward the useful next step.If you'd rather chat in DMs, you can catch me on LinkedIn