If you’re an artist, busy making your art on a daily basis, it’s difficult to even give a thought about wether your art could sell, let alone how you can make it happen.
For me, thinking about selling my work didn’t enter my mind until recently.
I realised after a while that if I want to potentially sell my work, I would have to do a few practical things in order to achieve that goal.
Without the techniques below, unless you’re an already well established artist, your work will just sit inside your studio or workplace and will never be seen by anyone.
Time is your greatest asset as an artist, and thinking about making the art, promoting it and selling it at the same time is tough. You can hire someone to take care of the marketing, but if you’re like me, just starting out, chances are you don’t have the resources to employ an extra person to help you out. Additionally, promoting your own work is a must in the beginning just so you get a feel for who is interested in your work and why. So set aside some time to do it yourself.
I generally make a piece every weekend and spend time during the week promoting. So here is what I have done and keep doing in order to get my work out there and selling in.
1. Start a dedicated Facebook and Instagram page for your art.
Starting a Facebook and Instagram page is easy. One you sign up, upload a nice picture of your work or of yourself making the work and start sending friend requests to people who you think might be interested in your work. Follow Facebook groups related to your art topics and upload a few great photographs of your work. Then keep uploading pictorial and even written content everyday. Social media isn’t so much about the amount you share but the consistency in the sharing. So make sure you share daily, it will keep others interested and updated.
2. Create a website to display your art.
A website can become your most useful asset as an artist. This is where all your content should travel from. This way you keep control of your content and aren’t relying so much on external platforms. This is also where you can gather information about your audience, and create offers, and develop new relationships. A website is basically the headquarters; the hub for everything related to your work. You can start with a free blogging and website building like Wordpress or invest in a creative focussed platform like Squarespace. The choice of platform doesn't really matter much. The important thing is that you keep your main content there.
3. Take a simple course in business.
I know what you’re thinking... ‘I’m an artist! Business stuff isn’t for me.’
That is also what I thought in the beginning but what you have to keep I’m mind is that your art IS a business. And because of that you need to know how business works on a very basic level. So I suggest you invest a couple of £$ and take a course online. This has helped me enormously. I highly recommend Seth Godin’s courses on Udemy and Skillshare. That’s really ALL you need to start with.
Collaborations help you think about what you have to do to get your work out there. Write down a list of keywords that simply describe your work and the topics surrounding it. Then go look around on social media and see what other artists of businesses also use those keywords to promote themselves. Once you find a great match for collaboration, simply send them a message and ask if they would like to collaborate with you. Some will say no, others won't even reply, but if you are persistent you will come across people who love your work and would love to work with you. This creates exposure, leverage, and potentially new business for you, just by asking around. I know this works because I do it on a regular basis.
5. Develop a simple content sharing strategy.
This is very important because as an artist it’s very easy to ignore structure. However structure is invaluable if you want to sell your art. Knowing when, on a daily, weekly and monthly basis you’re going to share content related to your work will mainly be the key to your success in selling your work. So make a plan, refer to it often and adjust the course based on what works and what doesn’t.
i know all the things above sound overwhelming, but I suggest you take it one step at a time, be patient but consistent. Think of it like a physical workout program. In order to get results you have to turn up consistently if you care enough.
There is absolutely no reason why if you follow the advice above, you won't end up selling your art.
If you’d like to add anything please comment below.