Providing value and helping others through your creations is by far the most beautiful thing you can ever do; if whatever you do, create or achieve requires that you step on someone else's foot or keep someone down, then all your efforts will be rendered worthless.
When developing my ideas, I first decide what device or platform will make my idea more engaging. So metaphors play a big role in my process. This is by far the most important stage in the development of my projects. A word or phrase that defines only one thing and that I use to relate to other adjacent ideas.
I like writing.
To write a script, it helps to leave design issues to the side. It might sound counterintuitive to write first, but writing a script I find opens up my your visual creativity, because writing makes the idea concrete before I start designing. A small script can help you produce the experience. So for me, a small piece of writing usually comes first.