In search of 'interesting'

Working with a client or brand that has advantages over their competitors is a good thing. However we need to be able judge wether those advanges are interesting enough to invest our efforts.

 

The advantage may exist, but if there is no way for the designer to have insight into the increase of its value, the advantage becomes a boring one.

 

There must be things we can do as designers to increase it's value and make it interesting.