As an artist trying to navigate the internet and having to decide which platforms to focus your attention on in order to promote your work, it seems like social networks are the most appealing places to share artworks, and there is a relatively good reason for that. Social platforms have made it very easy to set up a page and to share your work with others, and over time you can also gather a following.
But social platforms shouldn’t be the main way to promote your work. They certainly count and are a great way to get your work out there but if you don’t combine them with a stable website where your audience and costumers can spend time exploring the behind the scenes of your work without all the noise, it will prove difficult to maintain their attention over time.
Simply put the main reason to have a website is so you can have control over its content. So owning a domain is very important. Any website building platform that offers you the choice of buying your domain as well as building a website will do.
I personally use Squarespace. I like it because it’s easy to use and very stable, especially for artists. It has great templates and the support is great too. But others like Wix and Wordpress are very good too.
So here are the main benefits of having a website:
1. You control how you sell you work.
If while i’m browsing on social media i stumble across you piece of art and want to purchase it, what I’m expecting is to find a link to your website where I can purchase it from or inquire about the piece in private. If you don’t have a website, although the work looks great, I wouldn’t make the extra effort it will take to buy it. So the website takes away much of the friction between you and a potential buyer.
2. A website shows you are a professional who takes his/her work seriously.
If you have gone through the steps of buying a domain that you own, uploading your best content, and setting up a payment method so you work can be purchased, you become more credible.
3. A website shows your evolution as an artist.
Overtime you will be changing, updating, and restructuring your website. Those changes show your audience that you are evolving and thinking about what type of experience you think works best for them.
4. A website makes it easy to build an email list.
Most people don’t give out their personal details on social media, but they do give their email addresses on the websites of people and brands they like and whose work they admire. Without a website, you would loose the opportunity to gather your audience’s contact information and potential loose connection.
5. A website helps you grow your audience.
I have found that people tend to follow and be more curious about you and your work when you have a website. Even on social media. A site makes you look credible and trustworthy.
Do you have a website as an artist? Is it helpful to you?